Power to the People: On Demand is in Demand

The power of webinars as a marketing tool is well documented, and use of the technology has continued to rise in recent years. The number of webinars being held during our working week has also gone up, and this has led to clashes, as marketing teams seek to leverage their influence on the same days and at the same times. As such, the on-demand feature for webinars has gained strength, a trend buttressed by improved mobile access and viewers becoming more habituated to being able to grasp

Quick Fixes of 5 Common Email Marketing Mistakes

According to a study by Econsultancy, 74% of businesses view their email as instrumental to their company’s ROI. However, there are still a handful of frequently made mistakes which, if unaddressed, can make customers unsubscribe. Read these five most common mistakes and the remedies you can use to solve them. #1 Burying the lead You may be achieving a 100% open rate but if your opening message doesn't pull readers into your copy and get them interested, it's worthless. To fix this, imagine

Finding the Right Social Media Audience for your Small Business

Yes, of course, social media and the online marketplace have made it easier for small businesses to advertise, as they don’t end up spending serious money on huge swaths of people who are not in any way interested in their products. It has, however, also made it harder. For one thing, the field has become a lot more complicated as there are so many options to consider. For another, the marketplace is changing rapidly with new forms of advertising constantly emerging, while older methods become

Six building blocks for creating a high-performing digital enterprise

Digitization affects almost everything in today's organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider. Few companies need to be sold on the benefits of digitization. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years. Yet despite the often-substantial investments

What ‘digital’ really means

Everyone wants to go digital. The first step is truly understanding what that means. Companies today are rushing headlong to become more digital. But what does digital really mean? For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for others still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect. But such diverse perspectives often trip up leadership teams because they reflect a