Power to the People: On Demand is in Demand

The power of webinars as a marketing tool is well documented, and use of the technology has continued to rise in recent years. The number of webinars being held during our working week has also gone up, and this has led to clashes, as marketing teams seek to leverage their influence on the same days and at the same times. As such, the on-demand feature for webinars has gained strength, a trend buttressed by improved mobile access and viewers becoming more habituated to being able to grasp